Entries by Collage Group

Buying Auto Insurance? What Matters Most to Multicultural Consumers

Car insurance is an important asset to many multicultural consumers across the U.S. As such, it’s critical for brands to understand how they choose insurance companies and their path-to-purchase. These highlights are part of our recent work exploring multicultural consumers’ attitudes and preferences towards insurance more generally, including life insurance, home insurance, and auto insurance.

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Breaking through the Clutter: Advertising that Works with Gen-Z & Millennials (Part 1)

By nature the digital world is a fractured ecosystem. The proliferation of screens, rise of social media, and creation of new digital media outlets have converged to create unprecedented stimulation. This is acutely felt for gen-Z and millennials. So how do brands break through the clutter? In the hyper-competitive landscape of screens and messages, how […]

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Life Insurance: Connecting with Multicultural Consumers

A 2016 study by the Life Insurance Marketing and Research Association (LIMRA), estimated that 48% of U.S. households have an average coverage gap of $200,000. This unmet life insurance need adds up to over $12 trillion in total market opportunity. So how can brands capitalize on this? We examine the roadblocks that multicultural consumers face when […]

Activating with Cultural Fluency

Can a brand be culturally fluent? Is there such a thing? If so, when does a brand achieve this and and why is this important? We look at the framework through a brand lens to inform activation choices for marketers. If you’re new to this idea, start with Cultural Fluency: A Framework for Winning in Today’s America.