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The Big Shift: Multicultural Consumers Had a Strong Positive Impact on Most Industries over the Past Decade
What is the Big Shift?
For the past several years, Collage Group…
For the past several years, Collage Group…
Wine Consumption and Trends Among Millennials
Now that nearly all millennials are 21, we dig in to how they…
It’s Not All Bad. How a Digital Life Really Affects Wellness for Younger Americans
There's much consternation about the role of smartphones and…
Buying Auto Insurance? What Matters Most to Multicultural Consumers
Car insurance is an important asset to many multicultural consumers…
Feel Good, Look Good. New Millennial and Gen-Z Beauty Behaviors
Consumers are increasingly paying attention to wellness and mindfulness.…
Is That Organic? How Millennial Food & Beverage Choices are Quickly Changing
Consumers of all ages have begun to pay more attention to their…
Perceptions on Home Insurance: Find Opportunities to Connect with Multicultural Consumers
According to the Census Bureau’s Housing Vacancy and Homeownership…
What Older People get Wrong about Social Media’s Impact on Gen-Z
Claims that the industry has ruined teens’ sociability and…
Advertising that Works with Gen-Z & Millennials (Part 2)
In the first part of this series on standing out and winning…
Breaking through the Clutter: Advertising that Works with Gen-Z & Millennials (Part 1)
By nature the digital world is a fractured ecosystem. The proliferation…
Life Insurance: Connecting with Multicultural Consumers
A 2016 study by the Life Insurance Marketing and Research Association…
Casting in Advertising: The Do’s and Don’ts of Culturally-Authentic Content
What does it mean to be authentic in today's world? How can companies…