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Perceptions on Home Insurance: Find Opportunities to Connect with Multicultural Consumers
According to the Census Bureau’s Housing Vacancy and Homeownership…
What Older People get Wrong about Social Media’s Impact on Gen-Z
Claims that the industry has ruined teens’ sociability and…
Advertising that Works with Gen-Z & Millennials (Part 2)
In the first part of this series on standing out and winning…
Breaking through the Clutter: Advertising that Works with Gen-Z & Millennials (Part 1)
By nature the digital world is a fractured ecosystem. The proliferation…
Life Insurance: Connecting with Multicultural Consumers
A 2016 study by the Life Insurance Marketing and Research Association…
Casting in Advertising: The Do’s and Don’ts of Culturally-Authentic Content
What does it mean to be authentic in today's world? How can companies…
Activating with Cultural Fluency
Can a brand be culturally fluent? Is there such a thing? If so,…
Alcohol Attitudes, Consumption, and Trends Among Millennials
Now that nearly all millennials are 21, we examine how they perceive…
US Population Growing at Slowest Rate in Over a Decade
For the first time in more than a decade, the U.S. population…
Cultural Fluency: A Revolutionary New Framework for Winning in Today’s America
As part of our 2017 executive Roundtable series, co-hosted by…
Essentials of Asian Marketing Part 2: Values and Passion Points
Due to the growing interest in U.S. Asian consumers, brands and…
Digital Takes a Back Seat in Gen-Z Shopping Habits
One of the most surprising findings in our latest work on helping…