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Hispanics in Hiding 2018: Understanding Responses to a Changing Political Climate
Fear and anxiety regarding the Trump administration substantially…
What Culturally Competent Health Care Means for Asian Consumers
According to the Big Shift, multicultural patients have contributed…
Health Care Marketing: The Diagnosis Gaps of Multicultural Consumers
The health care industry is fraught with change. Between insurance…
Essentials of Hispanic Marketing: Cultural Insights for Best-in-Class Marketing
To understand the importance of U.S. Hispanic consumers, we need…
Do Millennials think Marijuana is Healthier than Alcohol?
As marijuana is legalized in an increasing number of states,…
Essentials of Hispanic Marketing: Functional Acculturation Basics
Functional acculturation is key to understanding the U.S. Hispanic…
How Brands Can Break Through a Polarized America
With the rise of multiculturalism and a chaotic political climate,…
Identity Demographics Drive Where Brands Should “Take a Stand”
In 2018, it can seem like a brand expressing a political or social…
Gen-Z, the Future of Parenting has Arrived
Collage Group recently partnered with BabyCenter to place gen-z…
The Big Shift: Multicultural Consumers Had a Strong Positive Impact on Most Industries over the Past Decade
What is the Big Shift?
For the past several years, Collage Group…
For the past several years, Collage Group…
Wine Consumption and Trends Among Millennials
Now that nearly all millennials are 21, we dig in to how they…
It’s Not All Bad. How a Digital Life Really Affects Wellness for Younger Americans
There's much consternation about the role of smartphones and…