Posts

Essentials of Hispanic Marketing: Cultural Insights for Best-in-Class Marketing

To understand the importance of U.S. Hispanic consumers, we need to start with the basics: such as the defining cultural features shared across U.S. Latinos. As part of our broader “Essentials of Hispanic Marketing” series – we focus on language, shared values, and cultural influence.

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Identity Demographics Drive Where Brands Should “Take a Stand”

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In 2018, it can seem like a brand expressing a political or social opinion can be equivalent to stepping on a minefield. On Twitter and beyond, everyone is entitled to an opinion. Backlash can come quickly from either side of the political aisle. Our clients are increasingly asking us for guidance on when their brands should take a stand, and which areas are no fly zones.

To help answer this, we launched an initiative examining polarization in America. So, what social issues do consumers want brands to talk about?

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US Population Growing at Slowest Rate in Over a Decade

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For the first time in more than a decade, the U.S. population has grown by less than two million, according to the 2016 American Community Survey (ACS) report. At the same time, the number of Americans that identify as two or more races has increased faster than any other ethnicity.

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