As America’s cultural landscape continues to shift, brands and creative agencies need to adapt. Our machine-learning based AdRate methodology reveals culturally-insightful and data-driven insights to help marketers navigate the Hispanic audience.
In an advertising world that continues to wise up to the power and influence of the Hispanic consumer, “something” is no longer better than nothing. Brands are innovating in how they approach culturally-targeted marketing, with Verizon’s Spanish-language ad run on ABC during the Oscars – without subtitles – as a case in point. A crowded landscape demands perfect execution; if marketers want to win or even break through with these consumers, they need strong guardrails to stay on track. Incorporating facial tracking to capture implicit emotion and machine learning to identify performance drivers, our AdRate agenda, benchmarking intiatives and custom engagements can help your brand stay ahead of the cultural curve.