Multicultural Market Research
In Collage Group's proprietary study, "Essentials of Multicultural Marketing," you’ll get complimentary access to the latest insights needed to engage multicultural consumers. Fill out the form for your copy.

Why Is Multicultural Marketing Important?

The U.S. demographic landscape has transformed; 129 million multicultural consumers now represent 40% of the population. Multicultural consumers have driven 100% of US population growth over the last five years and are projected to continue to drive growth for the foreseeable future. 

Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.

The Latest in Multicultural Insights

Amplify Word-of-Mouth Impact in the New Wave

The New Wave—the young, diverse segment of Americans aged 18 to 39—value word-of-mouth and engage it more than older Americans. In this study, we share two steps and five tactics that brands should leverage to drive word-of-mouth in this segment.

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